PR for Start-ups!

Hmm, viral or vile?

There are good viral campaign ideas and there are the examples where you wonder what was going through the heads of the people involved. One such campaign is the Toyota “Yourotheryou” campaign.

What part of stalking is entertaining, maybe I am just old school. However, Toyota is now faced with a $10 million lawsuit after a woman in L.A. was on the receiving end of the viral stunt that helps to promote the Toyota Matrix.

 

 

Viral Video of the Week: Piano Stairs

It seems that everyone is always asking about how companies can create a video that then becomes viral. Volkswagen's ad agency, DDB Stockholm, recently launched "The Fun Theory" campaign to get people to change their lazy behaviors - and nailed it. This video is brilliant and why is it brilliant?

This video:

• captures emotion

• makes a difference/ changes the way we look at things

• isn't outright self-promotional and yet the brand is carried throughout the campaign

What's in your social media toolbox?

Here is a list of tools that I have come across that are extremely useful in storing and promoting content whether it is audio, video or text. Feel free to pass on or add to the list.

ROI of Social Media... the conversation continues

A common question that I hear from clients is how do you measure your social media efforts. As part of this ongoing quest to understand the ways in which we can capture these efforts, I came across a great video from a recent event hosted by HubSpot for the 10th Boston Social Media Breakfast. About 100 people showed up to for a lively discussion. Check it out here.