Could you
imagine if your friends measured your conversations? Hopefully my friends
don't. But for companies looking to uncover the value of their social
media efforts, effective measurement is one thing that still remains in
question.
One
barrier for many marketers who are considering social media is the fact that it
is hard to measure conversations and truly understand the effectiveness of a
campaign. Maybe this will change with Federated
Media’s announcement
of the Conversational Measurement Toolbox.
The
group that claims to connect voices and great marketers states that this
toolbox will collect, aggregate and report data from internal reporting,
third-party tracking providers and social media application developers.
The
toolbox consists of a suite of campaign measurement, planning and reporting
tools.
Will
be interesting to see how conversations drive marketing campaigns in the future…