PR for Start-ups!

The Value of Conversations

Could you imagine if your friends measured your conversations? Hopefully my friends don't.  But for companies looking to uncover the value of their social media efforts, effective measurement is one thing that still remains in question.

One barrier for many marketers who are considering social media is the fact that it is hard to measure conversations and truly understand the effectiveness of a campaign. Maybe this will change with Federated Media’s announcement of the Conversational Measurement Toolbox.

The group that claims to connect voices and great marketers states that this toolbox will collect, aggregate and report data from internal reporting, third-party tracking providers and social media application developers.

The toolbox consists of a suite of campaign measurement, planning and reporting tools.

Will be interesting to see how conversations drive marketing campaigns in the future…

 

Meetups... Collaboration Gets Real

Just returned from the Boulder/Denver New Technology Meetup held on the CU campus. The traffic was a nightmare from Denver so I arrived a few minutes late to a standing room only crowd. Great energy, interesting and sometimes bizarre presentations (blog about watching grass grow and paint dry and a 3D social world that I still don't understand). Anyway, two companies really stood out from the pack with interesting ideas. A brief snapshot on each below:

which launched a public beta yesterday is a networking and referral exchange site. Unlike Linkedin, users can earn credits for referrals, use credits to obtain referrals, or cash out credits for money. According to the presenter, this site will help professionals with the ebb and flow of the business cycle. Definitely one to watch!



claims to be the world’s leading social network for book lovers. Founded by three former RealNetworks veterans, this site allows users to build virtual bookshelves and socially interact around the books they care about. The widget can be added to Facebook and Myspace profiles in addition to individual blogs. I added the app to this blog, check it out.

Great event.... stay tuned for more...