It seems that everyone is always asking about how companies can create a video that then becomes viral. Volkswagen's ad agency, DDB Stockholm, recently launched "The Fun Theory" campaign to get people to change their lazy behaviors - and nailed it. This video is brilliant and why is it brilliant?
This video:
- captures emotion
makes a difference/ changes the way we look at things
- isn't outright self-promotional and yet the brand is carried throughout the campaign
