PR for Start-ups!

Hmm, viral or vile?

There are good viral campaign ideas and there are the examples where you wonder what was going through the heads of the people involved. One such campaign is the Toyota “Yourotheryou” campaign.

What part of stalking is entertaining, maybe I am just old school. However, Toyota is now faced with a $10 million lawsuit after a woman in L.A. was on the receiving end of the viral stunt that helps to promote the Toyota Matrix.

 

 

Viral Video of the Week: Piano Stairs

It seems that everyone is always asking about how companies can create a video that then becomes viral. Volkswagen's ad agency, DDB Stockholm, recently launched "The Fun Theory" campaign to get people to change their lazy behaviors - and nailed it. This video is brilliant and why is it brilliant?

This video:

• captures emotion

• makes a difference/ changes the way we look at things

• isn't outright self-promotional and yet the brand is carried throughout the campaign

What is the most effective social media tool for branding "You"

This Saturday, I will be presenting “self-branding with social media” at PRSA’s Engage ‘09 Event in Denver. The event is targeted at college students who are interested in learning more about self-marketing and tips for entering the workforce. In preparation for the presentation, I would like to hear what social media tools are proving to be most effective for branding YOU.

MediaOntwitter - New Podcast with @AmyFeldman, BusinessWeek

In this week's Voice of MediaonTwitter podcast, we talk to Amy Feldman, Associate Editor of BusinessWeek, to learn more about how she uses twitter:

BusinessWeek - Amy Feldman

***Interested in being interviewed for future Mediaontwitter podcasts, feel free to contact me at mhourigan (at) digitalideamedia.com