I was recently invited by the Denver Chamber of Commerce to Speak at the Business Excellence Forum. This particular forum was labeled as a Spotlight on Social Media and my presentation was specifically focused on Twitter for business. Listening to the people at the event, it was clear that had the title been something more broad like Social Media 101, I would have had a much larger attendance.
I consider myself a student of social media and as such, believe that there are a number of layers to each social media tool available. I picked Twitter because I believe the opportunities are without limits and jump at the opportunity to talk about the benefits of Twitter and ways in which monitoring tools can dramatically improve the experience. I love to watch a naysayer begin to change their opinion and an advocate walk away with new ideas.
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