Love this bit of advice given by the infamous @garyvee on "scaling caring." Hey marketers, if you give a crap, you need to listen to what people are saying about you, your brand, your business and your industry.
Businesses today need to understand the importance of listening as well as engaging with their customers and potential customers. This isn't hype. Don't turn your nose to Twitter and other vehicles for communication. You are only doing your company a disservice and opening the door for your competition to engage. But then again, we all make choices that we have to live with later. Use Twitter search! It is so simple. Do it now, just care!
