Dave Taylor is widely recognized for his writing and speaking
engagements on both technical and business issues. He has written over
twenty business and technical books including The Complete Idiot’s
Guide to Growing Your Business with Google and maintains several
weblogs two of which are the The Intuitive Life Business Blog and Ask Dave Taylor.
Some key takeaways:
- For any company, there is already a conversation going on about you – monitoring what people are saying about you is the first step (LinkedIn, Twitter etc.).
- When you are looking at your add words, look at your stop words as well
- Monitor your key words and refine your ad words on a regular basis.
- Look at the data as frequently as possible – divide the responsibility for analyzing your traffic data.
- Pick two or three trade shows that you want to go to and that your customers will attend. Host a dinner and get social with your customers.
- Look at your organic results – to get more organic results, you must give more than you take. Goodwill generates good traffic.
- Incentivize your customers to talk about you.
- Do what you can to be in front of the opinion leaders at events, in the office and networking etc. - Just don’t spit on them
- Marketing takes focus, attention and persistence.
- You can’t always control what people say about you – embrace it, be aware that it exists and respond.
- Look at what you can give to the online community i.e. good content. Focus more on what you give and less on what you will receive.
- Get your engineers involved in the discussion and in relevant forums.
- Consider developing free informational videos and eBooks on your key topic.
