Twitter is down, how will anyone know what I am doing?

This picture is worth a thousand tears.

Everyone seems to be voicing that they are jumping ship with Twitter. But I wonder who is most affected by these outages? Is it the loyal followers to the egos of the internet? Is it the fans of corporate identities? These perspectives are rarely heard in the pissing match between Twitter and FriendFeed fans. It appears as though the Twitter celebrities are the ones that are adamant about their move to FriendFeed, Plurk or others. Are these outages having an impact on stock price, corporate evaluations or Web traffic altogether? We all know that additional tools exist for getting the word out but so much time, ink and energy is spent on the frustration that exists when Twitter is down that it begs the question of how did you promote your activities before?

Today, the problem seems to focus on the scalability issues, giving copycats an opportunity to grab these frustrated micobloggers. But with the jump comes more time invested in building a following and applying resources to understand how to get the message out to the scale of followers that people have built up using Twitter. We have seen this problem in the past with search sites and it will continue with social networking tools. Rather than spinning wheels and bashing the tools that give us our voice, wouldn’t it make more sense to use that time to focus on business and strengthening other areas for getting the word out? Twitter has made it easy to create bounce for important or not so important updates. I for one am tired of the whining and believe that time could be better spent on improving our own methods for getting the word out in the few minutes that we have to deal with a disruption.

Thoughts?