Looking for a way to test the waters with a corporate identity on Facebook? As MarketingSherpa mentioned a month ago, there is a way to create an identity and many businesses may not even be aware of it. If you click on the advertising button at the bottom of the Facebook home page, you will find advertising options but also a way to create a corporate identify.
Some of the possibilities:
- Create social ads that attach to other's news feeds and friend activity.
- Use the Facebook Beacon to allow customers to share actions they take on your website with their friends.
- Create social applications using Facebook Platform that lets users interact with their friends and your business. Platform applications are effective ways to leverage the social graph.
- Use Facebook Insights to understand who is engaging with your page and clicking through social ads.
- Facebook polls allow companies to run a survey that is targeted to the demographic that you define and the best part, you can have results in 30 minutes. You can actually watch results as they come in.
This is easy for any company to do, especially those of you who are bootstrapping! If you have tried one of these options for your viral campaigns, let me know how it went.
