Hello...hello...hello?

If you built a social network and nobody came, would you still have a community?

 Mashable posted an interesting story about Verizon’s attempt to create its own community; unfortunately they didn’t get the community they were hoping for.

It is quite interesting that companies would actually take the time and resources to create something new when the networks already exist. Rather companies should consider hiring a social network manager and put efforts into pre-established networks both mainstream and niche. Think of the marketing opportunities, the chance to actually test ideas and concepts with a pre-established virtual focus group.

Additionally, if there isn’t chatter on Twitter or Facebook about a company is it interesting? At minimum companies should consider doing a Tweetscan or Summize search. Are you being talked about? 

What do you think? I want your comments.