Recently, we have seen several examples of how social media can make a social impact in the world through online/offline events like the Tweetathon 2009 and Twestival (just to name a few). Another social media charity challenge is underway and is worth taking a look at.
The 12for12k Challenge is the brainchild of Press Release PR owner Danny Brown. Inspired by the way that social media has changed so many lives for the better already with various charity promotions, Danny wanted to do something that was both easy to take part in and have the potential to change as many lives as possible. The 12for12k Challenge started taking shape.
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