For today's post, I wanted to share an idea that I have discussed with a number of social media types recently... The idea is that through video, we can actually drive engagement through the use of video on blogs and social sites. This topic is an important one given the interest in customer and social engagement. Imagine if Tiger woods would have launched a video after his trouble began. He could have possibly neutralized the interest in his personal affairs by just posting his own apology video. The point is, people don't often skim through video, and yet we have all learned to skim content. Content can also be void of emotion, personality or sincerity. Video gives us the chance to express our ideas, opinions or observations directly and in a way that written words simply can't. If I wasn't having such a bad hair day, I would do a video of this post :).
To get the conversation started, we recently submitted a "Room of Your Own" discussion for the upcoming BlogHer event on behalf of our client, Gina Miccio, co-founder of Pixorial, and would love to get the conversation not only accepted but started.
Here is a description of the session:
Attendees
will look at how adding video to your blog can add an additional layer
of collaboration and engagement between you and your audience. Video
allows you to share your online persona and engage your audience in a
way that text and pictures can’t. Additionally, instructional videos
give your audience a better understanding for a topic or how to use a
product – in other words they provide an excellent way to show
rather then tell.
Video consumption
continues to climb drammatically. In August 2009, a whopping 81.6
percent of the total U.S. Internet audience viewed online video, and the
average online video viewer saw 9.7 hours of video in August alone.
(source: comScore Video Metrix study: August 2009). Consumer interest is
paving the way for bloggers to diversify the way they share
information. Video on the Internet does two things — it provides
bloggers with a rich medium for communicating with their audience, and
with new collaboration tools, it allows users to connect, collaborate
and share – thus providing audiences with a level and immersive playing
ground. With costs and size of
video cameras diminishing, and camcorder technology improving, anyone
can post video with ease. Also, the latest editing tools make it
possible for anyone to add interesting text, transitions and titles to
their captured video without spending a fortune on complex solutions
that take hours to learn. Pixorial will discuss both the ease and benefits
of editing and sharing video, whether it’s through Facebook, a blog or
even YouTube.
If you are heading to BlogHer this year - go check out our suggested "room of your own" proposal - Driving Engagement with Video.
